“Smart, imaginative, and insightful, Momentum illuminates the way for leaders to dominate their digital space by building, preserving, and managing their companys’ brands. Based on sound research and loaded with lots of powerful examples and specific steps for implementation, Momentum should become the bible for digital market winners.”

—Jerry I. Porras, Lane Professor of Organizational Behavior and Change Emeritus, Stanford Graduate School of Business, and coauthor of Built to Last: Successful Habits of Visionary Companies

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“All business is becoming digital, and digital business is inherently dynamic. Customers care not only about where you are today, but also about where you and your business partners will be tomorrow. Ricci and Volkmann lucidly explain how to build a business strategy that exploits brand momentum, a key to success in the digital world.”

—Erik Brynjolfsson, Schussel Professor of Management, MIT Sloan School

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“For almost a decade, the Internet has changed the way companies strategically position themselves and compete for customers. Momentum does a great job of capturing the mind-set of digital customers. It will help any company looking for actionable ideas to gain and maintain customers.”

—John Chambers, CEO, Cisco Systems

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“Ricci and Volkmann tackle one of the great unsolved mysteries of marketing digital products—how to reconcile what we know about brand from consumer marketing with the actual performance of technology-based markets. Through their momentum formula, they create clarity where before there was only a blur.”

—Geoffrey Moore, author, Crossing the Chasm, Inside the Tornado, and Living on the Fault Line

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“What does it really take for customers to see a company as an unstoppable force in the marketplace? This brilliant book provides a way of thinking about this abstract question in concrete terms. Ricci and Volkmann not only help you understand what it takes, but also help you build your own momentum strategy. A must-read for anyone interested in strategic positioning.”

—Emanuel Rosen, author, The Anatomy of Buzz

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“Momentum is something every executive wants—the issue is how to create and sustain it. This book starts to put a tangible framework around something very elusive—and very powerful.”

—Hector Ruiz, President and CEO, Advanced Micro Devices

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“Ricci and Volkmann have written a savvy book with a fresh direction. MOMENTUM is based on strong empirical research, yet reads like a story. I couldn't put the book down—and that's a rare thing these days.”

—Don Tapscott, author, Digital Capital, and President, New Paradigm Learning Corporation