“The most read piece on eMarketer the day it came out,” proclaims David Berkowitz of eMarketer.
Building Brand Momentum
“By studying your brand's momentum, you can adjust its value proposition, market agility, integrity and category leadership. Cisco VP of Marketing Ron Ricci elaborates on the subject of his new book...” <Continue>

Differentiation—From the Digital Perspective, SmartBooks.com recognizes a smart read for marketing professionals

The Six Forces of Marketing Momentum, read the synopsis on the HBS Working Knowledge web site.

Order the book now: Amazon Barnes and Noble Harvard Business Online Publication Information MOMENTUM: How Companies Become Unstoppable Market Forces Ron Ricci and John Volkmann Publication Date: November 14, 2002 $24.95 • 224 Pages • ISBN 1–57851–522–X Harvard Business School Press

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